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McDonald-s Get Fruity On A Friday

The brand disconnect…Free Fruit Friday

Brand world: Image improvement; association marketing; cognitive dissonance; disruptive message; promote responsible treating; corporate morality; healthy option; inspire consumer awareness; powerful public relations.

Brand words: Virtuous, educate, respond, Free Fruir Friday 2encourage, guilt-free, fibre, five-a-day, lifestyle, on-message, obesity, calories, fat, campaign, lead, co-operate, change, positive, friend, partnership, listen.

Real world:


“Euurgh!!!  Wot’s that!?  I want my burger and my fries!”


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