Posted on

McDonald-s Get Fruity On A Friday

The brand disconnect…Free Fruit Friday

Brand world: Image improvement; association marketing; cognitive dissonance; disruptive message; promote responsible treating; corporate morality; healthy option; inspire consumer awareness; powerful public relations.

Brand words: Virtuous, educate, respond, Free Fruir Friday 2encourage, guilt-free, fibre, five-a-day, lifestyle, on-message, obesity, calories, fat, campaign, lead, co-operate, change, positive, friend, partnership, listen.

Real world:

Eurgh!!!

“Euurgh!!!  Wot’s that!?  I want my burger and my fries!”

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s