Between Love And Madness…

This gallery contains 5 photos.

Perfume is a product to sell via advertising much like any other.  However, it also brings special challenges that make it a process with unique propositions and creative opportunities.  It’s a demanding task matching the intangible to the indefinable in the pursuit of the illusionary.  That so much hasn’t risen to these demands is both evidence of the… Read more.

Andrex Strikes A Bum Note

This gallery contains 2 photos.

Not content with showing us their puppies Andrex is getting down to the nitty-gritty of dietary fibre and how the nation wipes.  The latest attempt to inveigle brand awareness into the last few nooks and crannies of everyday life that remain untouched is ultimately a non-(t)issue of false hysteria. The numbest of bum steers. Showing… Read more.

Advertising So Much Bad Poetry

This gallery contains 3 photos.

Some consider advertising a trick to be learnt.  The more charitable would allow that at its best it attains the level of a craft.  There’s certainly an art to it – but it’s not an art form and any number of self-regarding award ceremonies won’t change that.  Advertising gathers the superficialities of other mediums like… Read more.

Hobnobbin-With The Rebels And Chocolate Hobnobs…

This gallery contains 2 photos.

Scene Four… To have any chance of producing my best work – Ok, my aim was to face facts so make that any work – I crave my own little piece of that big creative environment out there: some shiny corner for a shiny suit that I can contaminate with a tiny trace of my… Read more.

The Heart Of Darkness And Hot Desks…

This gallery contains 3 photos.

Scene Three… The reviews are in and they’re mixed.  Alright, alright; I failed miserably to inject any tension…  I admit it, there’s precious little blogarhythm.  I’ve given it the best I’ve got: writer’s block, imaginary Polish builders; a pizza that refuses to go honourably and a shiny suit – weddings and funerals only – that… Read more.

ALDI and the serial killer

This gallery contains 1 photo.

One of the biggest challenges for any copywriter is to produce a long-running series of ads yet maintain quality, provide occasional surprises; all the while remaining convincingly on message for the benefit of client and campaign alike.  As with all things that are done well – the overtly simple methodology and creative framework that informs the work… Read more.

Sofa; So Bad…

This gallery contains 2 photos.

Scene Two…   “Cztery Kubki?  What’s that?  You want Tea?   Ah; Kubek is Polish for cup…  Sure it’s not an English mug?” It comes to something when even your imaginary friends start to get pushy… Instead of gazing out the window onto mean streets – where a recessionary wind blows cold and the Transits gather at… Read more.

Of Grand Designs And Crystal Balls…

This gallery contains 2 photos.

Scene One… I have a symbiotic relationship with white van men.  As soon as I leave an institution: school, art college, university; or an employer – be they big or small, agency or creative department – the builders move in.  Brick dust, stewed teabags, Polish small talk and eventually the latest sciatica-inducing exercise in angularity from Ikea… Read more.