Between Love And Madness…

This gallery contains 5 photos.

Perfume is a product to sell via advertising much like any other.  However, it also brings special challenges that make it a process with unique propositions and creative opportunities.  It’s a demanding task matching the intangible to the indefinable in the pursuit of the illusionary.  That so much hasn’t risen to these demands is both evidence of the… Read more.

Andrex Strikes A Bum Note

This gallery contains 2 photos.

Not content with showing us their puppies Andrex is getting down to the nitty-gritty of dietary fibre and how the nation wipes.  The latest attempt to inveigle brand awareness into the last few nooks and crannies of everyday life that remain untouched is ultimately a non-(t)issue of false hysteria. The numbest of bum steers. Showing… Read more.

Advertising So Much Bad Poetry

This gallery contains 3 photos.

Some consider advertising a trick to be learnt.  The more charitable would allow that at its best it attains the level of a craft.  There’s certainly an art to it – but it’s not an art form and any number of self-regarding award ceremonies won’t change that.  Advertising gathers the superficialities of other mediums like… Read more.

ALDI and the serial killer

This gallery contains 1 photo.

One of the biggest challenges for any copywriter is to produce a long-running series of ads yet maintain quality, provide occasional surprises; all the while remaining convincingly on message for the benefit of client and campaign alike.  As with all things that are done well – the overtly simple methodology and creative framework that informs the work… Read more.