New Creative Director Branded

Prosecco

“You met the new Creative Director yet?”

“Yesterday… she introduced herself in the foyer; then she had an informal meet and greet over some Prosecco with the team on our floor… you?”

“Yeh… saw her in the lift… had a quick chat…”

“What d’ya think?”

“She’s got a great reputation, a shed load of awards; had a fast track to the board if she wanted it but can’t live without the day-to-day creative according to Don…”

Re – spect…”

“Full of energy and new ideas I heard….”

“A breath of fresh air…”

“Also word is she can be blunt; to the point… doesn’t fanny around – and has a distinct lack of pretension…”

“Hmmm; got the impression she’s not taking any prisoners…”

“Me too; mind you… fairplay; she must have a huge salary to justify if the board managed to prise her away from TDMP.”

“She’s what this place needs.”

Abso-lutely… we’ve lost far too many accounts since Jonno left…”

So short-sighted letting him go… it needs a total shake up of presentation protocols for the client marketing team to begin with…”

“And as for the design side…”

“A mess!”

“And that’s being polite…”

“Did she mention what her plans were for creative?”

“She sort of hinted…”

Sort of?”

“She called me into her office and told me it wasn’t good enough…”

What?! Hers is easily the biggest on that floor and it’s got that great view over the square…”

“Not the office! Our overall creative response and processes – from client brief to deliverables to our lacklustre – her words – integration…”

What?!”

“Yeh… I know… everything… digital… content strategy… ATL… BTL… ‘BLT’ she called it –‘creative with no real meat; produced by a bunch of grey-boiled vegetables’…”

“Huh?!”

“… ‘A bland sandwich of unrelated concepts from ageing show ponies with as much bite as Ed Miliband…’ ”

“Christ almighty! Doesn’t she understand our USP?!”

Apparently not…”

“She told Julian she wants – ‘Inspiration not constipation…’ ”

No shit…”

Hmmm…”

“You did…”

“Of course I did… you know how we sweated blood and something much stronger than ruddy Prosecco on brainstorming that over several nights!”

“So you told her?”

“All of it – right between the eyes… Listen lady, I said – this is the agency distinguished by an open window on the world philosophy; a digital synergy of dialogue, storytellevating™ © and creative engineering…”

“She didn’t get it?!”

“Just bloody laughed..”

“What a bitch!”

“Bunny boiler!”

“Chocolate box creative…”

“Over promoted harpy…”

“What did she get awards for?!”

“Probably slept her way to the top…”

“Bottom line drone…”

“TDMP have been going down for years… and so has she by the look of it…”

“A creative dunghill…”

“Cheap tart!”

“I ask you… Prosecco!”

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Three Reasons You Should Leave A Copywriting Job

I resign

 You know it’s time to leave a copywriting job when….

ONE: You still keep banging your head on a creative brick wall but you don’t bleed anymore

TWO: You find you almost don’t care about speling

THREE: Your boss starts addressing you as MR or MS Wordsmith

A) It’s patronising…

B) It means you’re marginalised and your creativity is safely under control…

C) You’re almost irrelevant; a sideshow even…

D) You’re an indulgence…

E) You’re not really necessary but we tolerate having you around…

F) Ooh… what a quaint little skill that is in our big hard-nosed sales environment…

G) This is the real world – You fill the space, OK?

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Perfume is a product to sell via advertising much like any other.  However, it also brings special challenges that make it a process with unique propositions and creative opportunities.  It’s a demanding task matching the intangible to the indefinable in the pursuit of the illusionary.  That so much hasn’t risen to these demands is both evidence of the… Read more.

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Not content with showing us their puppies Andrex is getting down to the nitty-gritty of dietary fibre and how the nation wipes.  The latest attempt to inveigle brand awareness into the last few nooks and crannies of everyday life that remain untouched is ultimately a non-(t)issue of false hysteria. The numbest of bum steers. Showing… Read more.