Banking On A Bonus

Bankers

Pensioners… the Disabled… Single Mothers… War Widows…  Minimum Wage Earners… Immigrants… Nurses… Hard Working Families…”

“What’s up Quentin?  You seem rather preoccupied?”

“Pardon..?”

“Just then… reciting something to yourself…”

“Sorry Nigel… I’ve just had a simply awful thought…”

“My god man – what is it?!”

“When we screw up again in the new year… who the hell is going to bail us out this time?!!!”

 

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McDonald-s Get Fruity On A Friday

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The brand disconnect… Brand world: Image improvement; association marketing; cognitive dissonance; disruptive message; promote responsible treating; corporate morality; healthy option; inspire consumer awareness; powerful public relations. Brand words: Virtuous, educate, respond, encourage, guilt-free, fibre, five-a-day, lifestyle, on-message, obesity, calories, fat, campaign, lead, co-operate, change, positive, friend, partnership, listen. Real world: “Euurgh!!!  Wot’s that!?  I want my… Read more.