Tag Archives: Creative
Three Reasons You Should Leave A Copywriting Job
You know it’s time to leave a copywriting job when….
ONE: You still keep banging your head on a creative brick wall but you don’t bleed anymore
TWO: You find you almost don’t care about speling
THREE: Your boss starts addressing you as MR or MS Wordsmith
A) It’s patronising…
B) It means you’re marginalised and your creativity is safely under control…
C) You’re almost irrelevant; a sideshow even…
D) You’re an indulgence…
E) You’re not really necessary but we tolerate having you around…
F) Ooh… what a quaint little skill that is in our big hard-nosed sales environment…
G) This is the real world – You fill the space, OK?
Word Power

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“Pen… mightier than the sword? Of course I believe it, my dear fellow… It may be a source of cliché, however, as a celebrated man of letters deeply in touch with the serendipity of his muse, I endorse the power of the written word wholeheartedly and without any undue reservation… words can topple dictators, invigorate the spirit and surpass all that is ugly… Read more.
The Creative Dictator

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“Hmmm, yes, absolutely… here at Mediaocre Associates we operate a holistic approach. We’re all recognised as creatives you know. All got our part to play… Everybody buys into the core ethos of what we describe as – creative enablement. Everyone from the ground up is a crucial part of the process… even the interns have a fundamental role… Read more.
How To Insult Your Audience And Get Away With It

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Everyone working in a creative industry knows the feeling at some time… the client who doesn’t get it; or if they do – wants it done their way no matter what. Whose idea of partnership it seems is to be deliberately obstructive to prove a point; who will not relinquish any semblance of control to the… Read more.
One Year Of The Magoo;

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The CreativeMagoo… the creativemagoo… THE CREATIVEMagoo… the CreativeMagoo… THE CREATIVE MAGOO…
Another Of Those Top Ten Lists…

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This is yet another of those TOP TEN lists… You all know the drill by now because they are de rigueur online; stylistically oppressive and ubiquitous. Like a friendly virus. TEN is a NICE neat rOund number. Cognitively comfortable compared to mentally unsettling maverick number NINE – where you can’t help feeling something is issing –… Read more.
Ghost in the Machine -The Easter Rising

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Profoundly depressing thought of the day: As a vaguely functioning copywriter… some days I feel my words are about as valuable as a good script in an HD porn movie. Raising the ded … It’s time for another loosely-linked grumble/ramble through the life of the writing outsider. A Gramble? Another paean to the ranks of… Read more.
Andrex Strikes A Bum Note

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Not content with showing us their puppies Andrex is getting down to the nitty-gritty of dietary fibre and how the nation wipes. The latest attempt to inveigle brand awareness into the last few nooks and crannies of everyday life that remain untouched is ultimately a non-(t)issue of false hysteria. The numbest of bum steers. Showing… Read more.
Me and My HB…

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● Single lead core. ● One bit operating system. ● Bytes – out of the end. ● Ram – anywhere. ● Rubber rewriter optional. ● Antivirus – run under a tap. ● Press hard for high definition. ● PowerPoint. ● Doodle search engine. ● Deface any book. ● Ultra slim case. ● Wide colour… Read more.