The Creative Dictator

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“Hmmm, yes, absolutely… here at Mediaocre Associates we operate a holistic approach.  We’re all recognised as creatives you know.  All got our part to play…  Everybody buys into the core ethos of what we describe as – creative enablement.   Everyone from the ground up is a crucial part of the process… even the interns have a fundamental role… Read more.

One Year Of The Magoo;

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 The CreativeMagoo…                       the creativemagoo… THE CREATIVEMagoo…                                                                                the CreativeMagoo… THE CREATIVE                                                    MAGOO…

Another Of Those Top Ten Lists…

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This is yet another of those TOP TEN lists… You all know the drill by now because they are de rigueur online; stylistically oppressive and ubiquitous.  Like a friendly virus. TEN is a NICE neat rOund number.  Cognitively comfortable compared to mentally unsettling maverick number NINE – where you can’t help feeling something is issing –… Read more.

Between Love And Madness…

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Perfume is a product to sell via advertising much like any other.  However, it also brings special challenges that make it a process with unique propositions and creative opportunities.  It’s a demanding task matching the intangible to the indefinable in the pursuit of the illusionary.  That so much hasn’t risen to these demands is both evidence of the… Read more.

Andrex Strikes A Bum Note

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Not content with showing us their puppies Andrex is getting down to the nitty-gritty of dietary fibre and how the nation wipes.  The latest attempt to inveigle brand awareness into the last few nooks and crannies of everyday life that remain untouched is ultimately a non-(t)issue of false hysteria. The numbest of bum steers. Showing… Read more.

Me and My HB…

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     ● Single lead core. ● One bit operating system. ● Bytes – out of the end. ● Ram – anywhere. ● Rubber rewriter optional. ● Antivirus – run under a tap. ● Press hard for high definition. ● PowerPoint. ● Doodle search engine. ● Deface any book. ● Ultra slim case. ● Wide colour… Read more.

YES!

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  Yes… The three-letter word with a dictionary of meaning. One syllable that’s fill-able without posture or preening. A positive chorus. The one-word thesaurus. Yes once said is highly contagious. It can be flippant or thoughtful; or sometime outrageous. Or convey bold intention – innately courageous. It’s the original viral.  Initiator and kindling.  Of social… Read more.

Ghost in the Machine -Christmas Special

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Thought of the day:  Remember that the copy in copywriter isn’t a literal instruction.  Oh, and a copywriter isn’t just for (the) Christmas (rush) but the rest of the year as well.  That’s two thoughts but then if maths was my strong point I wouldn’t be here. While staring at a blank screen…  Poisoned chalice–… Read more.

Advertising So Much Bad Poetry

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Some consider advertising a trick to be learnt.  The more charitable would allow that at its best it attains the level of a craft.  There’s certainly an art to it – but it’s not an art form and any number of self-regarding award ceremonies won’t change that.  Advertising gathers the superficialities of other mediums like… Read more.

Ghost in the Machine

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Analogy of the day: Freelance writers are like porn stars – there’s always someone prepared to do more, go further and make more noise about it; for less money than you. While staring at a blank screen…  I wonder if Eureka! moments are the same?  Or do you have to wait for them to warm up… Read more.