McDonald-s Get Fruity On A Friday

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The brand disconnect… Brand world: Image improvement; association marketing; cognitive dissonance; disruptive message; promote responsible treating; corporate morality; healthy option; inspire consumer awareness; powerful public relations. Brand words: Virtuous, educate, respond, encourage, guilt-free, fibre, five-a-day, lifestyle, on-message, obesity, calories, fat, campaign, lead, co-operate, change, positive, friend, partnership, listen. Real world: “Euurgh!!!  Wot’s that!?  I want my… Read more.