Three Reasons You Should Leave A Copywriting Job

I resign

 You know it’s time to leave a copywriting job when….

ONE: You still keep banging your head on a creative brick wall but you don’t bleed anymore

TWO: You find you almost don’t care about speling

THREE: Your boss starts addressing you as MR or MS Wordsmith

A) It’s patronising…

B) It means you’re marginalised and your creativity is safely under control…

C) You’re almost irrelevant; a sideshow even…

D) You’re an indulgence…

E) You’re not really necessary but we tolerate having you around…

F) Ooh… what a quaint little skill that is in our big hard-nosed sales environment…

G) This is the real world – You fill the space, OK?

World Cup Advertising-Big Brands Park The Bus Again

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Déjà-vu is not a Brazilian midfielder… You’re far more likely to find him working in an advertising agency on behalf of major brands.  He will be the first to tell you that it’s not just football – it’s a way of life with tournament-related advertising.  It might be four years since the last World Cup… Read more.

Three Bits Of Advice For The Aspiring Copywriter

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ONE: Don’t get hung up on your work…  It’s all new… you’re keen and you want to impress… What do you want to do?  IMPRESS! When do you want to do it?  NOW! But if you really want to demonstrate you’ve got the writing stuff remember – it’s a collaborative game.  You get the chance to… Read more.

Passion Play

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 Passion is something you can’t escape.  PASSION is writ large.  These days it’s difficult to do anything without stumbling over this word.  There once was a time it was possible to enjoy; to love: to simply do something.  Or – heaven forbid – prior to the lifestyle explosion, occasionally pass your leisure time with a… Read more.

Another Of Those Top Ten Lists…

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This is yet another of those TOP TEN lists… You all know the drill by now because they are de rigueur online; stylistically oppressive and ubiquitous.  Like a friendly virus. TEN is a NICE neat rOund number.  Cognitively comfortable compared to mentally unsettling maverick number NINE – where you can’t help feeling something is issing –… Read more.