The Ambition Thing

This gallery contains 3 photos.

How Is Yours Holding Up? Ambition is a complex word… it embodies an intangible; there is something of the night in its attribution – as if to find it in your DNA is to have discovered a defective gene in your mental make-up.  This is less about the presence of ambition but more about the… Read more.

Is This The Ugliest Little Word There Is?

This gallery contains 4 photos.

Mob… It’s only three letters and one syllable – but this brevity perfectly reflects the intrinsic knee-jerk reaction; the unthinking, often instantaneous urge for retribution that mob action entails.  It can be the unsavoury result of the endgame of both slow-burn or incendiary emotion but the fall-out remains the same. Mob is the short word… Read more.

Three Bits Of Advice For The Aspiring Copywriter

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ONE: Don’t get hung up on your work…  It’s all new… you’re keen and you want to impress… What do you want to do?  IMPRESS! When do you want to do it?  NOW! But if you really want to demonstrate you’ve got the writing stuff remember – it’s a collaborative game.  You get the chance to… Read more.

Passion Play

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 Passion is something you can’t escape.  PASSION is writ large.  These days it’s difficult to do anything without stumbling over this word.  There once was a time it was possible to enjoy; to love: to simply do something.  Or – heaven forbid – prior to the lifestyle explosion, occasionally pass your leisure time with a… Read more.

YES!

This gallery contains 19 photos.

  Yes… The three-letter word with a dictionary of meaning. One syllable that’s fill-able without posture or preening. A positive chorus. The one-word thesaurus. Yes once said is highly contagious. It can be flippant or thoughtful; or sometime outrageous. Or convey bold intention – innately courageous. It’s the original viral.  Initiator and kindling.  Of social… Read more.